Advertising in IRA Publications
IRA members are committed professionals who want to learn about what you have to offer. If you have products or services of interest to educators, we have a variety of publications to fit your advertising needs and budget.
Follow the links to...
...or read on for details about our advertising vehicles.
Reading Today (RTy), our bimonthly newspaper, provides in-depth coverage on the latest news, trends, and issues in literacy education. The newspaper accepts classified and display ads.
- Approximate circulation, 66,100
- 81% read half or more of each issue
- 64% reference each issue more than once
- 61% take action on ads in RTy
- Average annual household income, US$98,000/year
The Reading Teacher (RT), for educators working with children up to age 12, includes the latest information on literacy issues, classroom practice, and reviews of children’s books. The journal is published eight times a year, September through May.
- Approximate circulation, 40,000
- 89% read half or more of each issue
- 83% reference each issue more than once
- 64% take action on ads in RT
- Average household income, US$104,000/year
The Journal of Adolescent & Adult Literacy (JAAL) reaches those working with older learners. Each issue provides practical support for educators, as well as a critical examination of the current climate and policies for literacy instruction. The journal is published eight times a year, September through May.
- Approximate circulation, 14,425
- 81% read half or more of each issue
- 83% reference each issue more than once
- 50% take action on ads in JAAL
- Average annual household income is US$100,000
Reach researchers, college faculty, graduate students, and reading specialists by advertising in Reading Research Quarterly (RRQ). Issued in January, April, July, and October, RRQ is the leading research journal in the field.
- Approximate circulation, 12,280
- 64% read half or more of each issue
- 78% reference each issue more than once
- Average household income, US$100,000/year
(All preceding demographic data drawn from information compiled by Zeldis Research Associates–IRA member survey, February 2009.)
Mailing list rental
IRA mailing lists, managed by MGI Lists, let you reach the world’s top reading professionals with word of your products or services.