Advertising in IRA Publications

IRA members are committed professionals who want to learn about what you have to offer. If you have products or services of interest to educators, we have a variety of publications to fit your advertising needs and budget.

Follow the links to...

...or read on for details about our advertising vehicles.

Magazine

Reading Today (RTy)

RTy, our bimonthly magazine, provides in-depth coverage on the latest news, trends, and issues in literacy education. The magazine accepts classified and display ads.

  • Approximate circulation, 66,100
  • 81% read half or more of each issue
  • 64% reference each issue more than once
  • 61% take action on ads in RTy
  • Average annual household income, US$98,000/year

Journals

The Reading Teacher (RT)

The Reading TeacherRT is for educators working with children up to age 12, includes the latest information on literacy issues, classroom practice, and reviews of children’s books. The journal is published eight times a year, September through May.

  • Approximate circulation, 40,000
  • 89% read half or more of each issue
  • 83% reference each issue more than once
  • 64% take action on ads in RT
  • Average household income, US$104,000/year

Journal of Adolescent & Adult Literacy (JAAL)

Journal of Adolescent & Adult LiteracyJAAL reaches those working with older learners. Each issue provides practical support for educators, as well as a critical examination of the current climate and policies for literacy instruction. The journal is published eight times a year, September through May.

  • Approximate circulation, 14,425
  • 81% read half or more of each issue
  • 83% reference each issue more than once
  • 50% take action on ads in JAAL
  • Average annual household income is US$100,000

Reading Research Quarterly (RRQ)

Reading Research Quarterly Reach researchers, college faculty, graduate students, and reading specialists by advertising in RRQ. Issued in January, April, July, and October, RRQ is the leading research journal in the field.

  • Approximate circulation, 12,280
  • 64% read half or more of each issue
  • 78% reference each issue more than once
  • Average household income, US$100,000/year

(All preceding demographic data drawn from information compiled by Zeldis Research Associates–IRA member survey, February 2009.)

Other Opportunities

IRA List Rentals

IRA List Rental services, managed by Rickard Squared, allow you to reach the world’s top literacy educators to promote your latest products and services. Contact DJ Giacopino, List Manager at (631) 249-8710, x3708.

2013–2014
Media Guide

For advertising information and reservations, contact

Megan Ferguson
Advertising & Sales Associate
302-731-3831
mferguson@reading.org

 

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