You may not recognize the International Reading Association’s new Spring 2012 Resource Catalog when you see it. The “publications catalog” has grown into a “resource catalog” with books, DVDs, professional development tools, journals, webinars, membership, and more.
The first major change you will notice is in the table of contents. Instead of grouping books and other resources by age group, they are now organized by subject areas. The subject areas that directly correspond to the Common Core State Standards include quotes and reference information that tie the subject area to the Standards.
“We listened to our customers,” shares International Reading Association (IRA) Publications Marketing Associate Nicola Wedderburn. “Based on a marketing analysis study, we decided to reorganize the catalog and include resource guides for professional learning communities, Common Core, and Response to Intervention.”
The forty-eight page blue and green catalog features twelve categories of resources as well as new technologies. Bestsellers and hot sellers are highlighted, as well as the new items Small-Group Reading Instruction: Differentiated Teaching Models for Intermediate Readers, Grades 3–8 (2nd ed.); Developing Readers in the Academic Disciplines; Understanding and Using Reading Assessment, K–12 (2nd ed.); After Early Intervention, Then What? Teaching Struggling Readers in Grades 3 and Beyond (2nd ed.); Early Biliteracy Development: Exploring Young Learners’ Use of Their Linguistic Resources; and Read, Write, Play, Learn: Literacy Instruction in Today’s Kindergarten.
Customers can pre-order upcoming publications Best Ever Literacy Survival Tips: 72 Lessons You Can’t Teach Without by Lori D. Oczkus; Text Complexity: Raising Rigor in Reading by Douglas Fisher, Nancy Frey, and Diane Lapp; and Guided Comprehension for English Learners by Maureen McLaughlin.
As well as books, the catalog includes e-books and DVDs plus information about IRA webinars, ReadWriteThink.org lesson plans, and benefits of IRA membership. Readers can learn about IRA’s three journals The Reading Teacher, the Journal of Adolescent & Adult Literacy, and Reading Research Quarterly.
Another novelty of the Spring 2012 Resource Catalog is that it is available a month before previous spring catalogs. The catalog was mailed in early January, and anyone can peruse the interactive digital version online at www.reading.org/spring2012. This digital version includes “buy” buttons next to each item that adds those items to your cart. At checkout, IRA members can log in to their membership account to save 20% off of list price.
The interactive digital version also offers the ability to search the catalog’s contents, to print pages, and to save pages as PDFs.
Institutions, distributors, and other organizations interested in bulk order of books and resources can call 800-336-7323 for details.
Wedderburn concludes, “This catalog is not just an IRA resource, it is a literacy resource.”
International Reading Association Books