| Feb 23, 2011
Target Corporation will hold free reading events at all its stores from 9 to 11 a.m. on Saturday, February 26. Families across the United States are invited to join Target to celebrate reading as part of Target’s partnership with the National Education Association's (NEA) annual Read Across America program, honoring the birthday of beloved children’s author Dr. Seuss.
As part of the festivities, families will be able to enjoy Dr. Seuss classics including The Cat in the Hat, Green Eggs and Ham and I Can Read with My Eyes Shut. The in-store events will include a Dr. Seuss-inspired reading nook, readings by Target team members, giveaways, and more. Every child who attends will also receive a reusable bag filled with Dr. Seuss reading activities, a pack of crayons and snacks.
To kick off the program and build excitement around the free in-store events, Target will unveil a 26-ft tall “READ” installation on the steps of the New York Public Library. Following the opening ceremony, several celebrities will join Target for reading activities throughout the morning, and at the end of the event, Target will donate 25,000 Dr. Seuss books to New York schools, thanks in part to a book grant from Random House Children’s Books.
To learn more about Target's education initiatives, click here.