Apply now for National Book Foundation’s Innovations in Reading prize

For the third consecutive year, the National Book Foundation will award prizes to individuals and institutions that have developed innovative means of creating and sustaining a lifelong love of reading.

The National Book Foundation is seeking applications from individuals and institutions; the most important criteria are creativity, risk-taking, and a visionary quality, as well as a novel way of presenting books and literature. Applications are available for completion online, or by calling the Foundation at (212) 685-0261. The deadline is February 22, 2011.