RIF, US Airways conduct reading promotion campaign

Reading Is Fundamental (RIF), the oldest children’s literacy organization in the United States, and US Airways have kicked off the third year of “Fly with US. Read with Kids.” This program is designed to demonstrate the importance of reading with young children. A key component of the program will include the Read with Kids Challenge, where participants can log the amount of minutes they spend reading to children. The nationwide goal is to achieve 10 million minutes between September 1 and October 31. Readers can register to participate and log the number of minutes they read to children on an ongoing basis.

Since the partnership first launched in 2008, US Airways and RIF have helped log a combined total of 14 million minutes read. As part of the Read with Kids Challenge, participants will be entered to win prizes, including a grand prize drawing of a Walt Disney World® Resort vacation package from US Airways Vacations. US Airways will also reward individuals who donate to RIF with gifts including Dividend Miles. People who donate at least $25 through the program will receive Maisy Takes a Trip, a special edition book by best-selling author Lucy Cousins. To sign up for the challenge or to make a donation, visit the "Fly with US. Read with Kids" website.

During the campaign, RIF and US Airways will host reading celebrations in Charlotte, N.C., Philadelphia, and Phoenix. The events will feature a RIF book distribution where children get to choose a book for their own home libraries, family-friendly activities, and read-alouds where US Airways employees will interact with students and families.