Booking a brighter future a $3 million success

The 2010 Book A Brighter Future campaign, Reading Is Fundamental's (RIF) largest customer supported campaign held at Macy's stores nationwide, raised more than $3 million to benefit the millions of children served by RIF, according to an August 23 news release. From June 30 – August 1, more than 1 million customers visited Macy's stores and gave $3 to support RIF. The dollars raised help RIF work towards its mission of putting free books in the hands of the children who need them most. To learn more read the release or visit RIF's website at www.rif.org.