Study: Determining website credibililty not native to "digital natives"
| Aug 03, 2010
"In Google we trust."
That may very well be the motto of today's young online users, a demographic group often dubbed the "digital natives" because they seem tech-savvy. Having been born into a world where personal computers were not a revolution, but merely existed alongside air conditioning, microwaves and other appliances, there has been (a perhaps misguided) perception that the young are more digitally in-tune with the ways of the Web than others.
That may not be true, as it turns out. A new study coming out of Northwestern University found that college students have a decided lack of Web savvy, especially when it comes to search engines and the ability to determine the credibility of search results. Apparently, the students favor search engine rankings above all other factors. The only thing that matters is that something is the top search result, not that it's legit. During the study, one of the researchers asked a study participant, "What is this website?" The student answered, "Oh, I don't know. The first thing that came up."
Read the article on ReadWriteWeb or see the study.