RIF, Macy's launch Book a Brighter Future campaign

Reading Is Fundamental (RIF) and Macy’s have teamed up to launch the fifth year of Book a Brighter Future, RIF’s largest customer-supported campaign, which is held at Macy’s stores nationwide. The funds raised through Book a Brighter Future will benefit 17,000 RIF sites working to provide free books and literacy resources to children who need them most.

From June 30 through July 31, 2010, Macy’s customers can give $3 to RIF and receive a coupon for $10 off one purchase of $50 or more at any Macy’s store across the United States. Macy’s will donate 100 percent of every $3 to RIF. Last year, more than two million Macy’s customers participated in Book A Brighter Future to raise $6.5 million for RIF, making it the largest customer-supported campaign in RIF’s 43-year history. For every $3 given, $1 will support local RIF programs near the Macy’s store, $1 will support RIF’s Multicultural Literacy Campaign, and $1 will help RIF’s ongoing efforts to provide reading resources to millions of underserved children across the country. Since 2004, RIF’s partnership with Macy’s has raised more than $13 million to support children’s literacy.

To learn more about the Book A Brighter Future campaign, to make a donation, or to Tell-A-Friend for a chance to win a shopping spree at Macy’s, visit the Book a Brighter Future website. No purchase is required to participate in the sweepstakes.