Promotional Tools & Materials
Council publications
Please help us keep this information current by contacting us with any changes or new information.
This website provides basic guidelines about copyright and fair use. Although it focuses on IRA publications, much of the information is broadly applicable to all publishing initiatives.
The following camera-ready materials and ads are available for you to download for use in your publications. To save a file to your desktop, right-click on the link and save the file in the appropriate format.
IRA logos and use guidelines
IRA membership:
IRA books and journals:
- Book ad: Common Core Standards titles from IRA, PDF; 7 x 10 inches; color
- Book ad: Common Core Standards titles from IRA, web banner ad; 190 pixels x 500 pixels; link to: http://www.reading.org/General/Publications/Books/CommonCore.aspx
- Book ad: Reciprocal Teaching at Work, Second Edition, PDF; 7 x 10 inches; color
- Book ad: Going Bohemian: How To Teach Writing Like You Mean It, Second Edition, PDF; 7 x 10 inches; color
- Book ad: Marvelous Minilessons for Teaching Intermediate Writing, Grades 4-6 , PDF; 7 x 10 inches; color
- Book ad: Marvelous Minilessons for Teaching Intermediate Writing, Grades 4-6, web banner ad, 190 pixels x 380 pixels; link to: http://www.reading.org/General/Publications/Books/bk832.aspx
- Book ad: Revisiting Silent Reading: New Directions for Teachers and Researchers, PDF; 7 x 10 inches; color
- Journal ad: The Reading Teacher, PDF; 7 x 10 inches; black and white
- Journal ad: Reading Research Quarterly, PDF; 7 x 10 inches; black and white
- Journal ad: Journal of Adolescent & Adult Literacy PDF, 7 x 10 inches; black and white
ReadWriteThink.org website
Public service announcement (PSA)
IRA supports a public service campaign to help parents and others gain insight into reading instruction and the impact of public policy on the classroom.