2011 Orlando IRA Attendee Counts:
Attendees – 8,861
Exhibitors – 2,050
Total Participants – 10,911

Who are IRA attendees?
Classroom teachers, reading specialists, college/university administrators and faculty, an school administrators and supervisors

• 73%+ participate in budget management
• 73% involved in purchasing at the school level and 51% at the district level
• average 4+ hours in the exhibit hall learning about products and making purchases

What do IRA attendees purchase?

• Books, classroom materials and resources
• Curriculum, professional development, assessment, reading/language program materials
• Computer software and educational games

Did You Know That...
Classroom materials, text and trade books, and curriculum resources are the 3 leading products in schools’ annual budgets


2010 IRA Exhibitors

• 87% felt that IRA was a good investment and plan to exhibit with IRA again
• 93% made good contacts
• 95% would recommend IRA to other companies
• Average 200+ quality leads were generated per booth

2011 Annual Convention Registrations by Title

• 65% Elementary Reading
• 25% Secondary Reading
• 6% Early Literacy/Preschool
• 3% College/University Reading

2011 Annual Convention Registrants by Region

• 6% West
• 15% Mid-West
• 12% North East
• 8% South West
• 50% South East
• 7% Outside of the U.S.

Cost

• $1,600 per 10’x10’ inline booth
• $100 per corner