Prospective Exhibitors
EXHIBITOR INFORMATION

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Location
McCormick Place, West Building
Level 3, Hall F2
Chicago, Illinois
April 30 – May 2, 2012

Contact
Clavel Jones
302-731-3482
cjones@reading.org

Why Exhibit? 
Exhibiting at IRA is a once a year opportunity to meet face to face with educators who are primed to purchase resources for themselves and their schools.

Click here to see who attends the convention.

Exhibitor Benefits 
Our rate for a 10’x10’ (100 s/f) in-line booth is $1,600 with a per corner fee of $100. Contracts must be accompanied by payment in full. Refer to the Terms and Conditions of the contract for detailed information. Exhibit fees cover:
  • Five (5) complimentary exhibit registrations per 10’x10’ booth with access to general sessions and educational sessions
  • Piped and draped 8’ back drape and 3’ side drape per 10’x10’ booth
  • Identification sign 7”x44” including company name and booth number
  • Aisle carpet
  • Perimeter 24-hour security
  • Listing in preliminary convention materials, including the IRA convention online preview: www.iraconvention.org, if received by deadline
  • Listing including address, website, and product description in the convention program, if received by deadline
Furnishings, carpet, electricity, A/V equipment, and shipping/drayage are not included.

Assignment of Space: Beginning with exhibitors who participated in the 2011 Annual Convention, IRA assigned exhibit space on the basis of a priority points system. Exhibitors who have not earned priority points will be assigned on a first-come, first-served basis.
Sponsorship Opportunities
Contact
Jane Conway
302-731-3829
jconway@reading.org

Why Sponsor?
Boost your company’s visibility and build brand loyalty with enhanced IRA partnership opportunities. The IRA will work with your company to create a customized campaign of impactful advertising opportunities to maximize your presence onsite.

Coupon Booklet – Due to their popularity with IRA Attendees, coupons are back and in a new format! The new smart design fits perfectly into the Attendee Badge Holder so that your coupon is always within reach.

Guide to the Stars – Is the perfect guide for attendees to find their favorite authors on the exhibit floor. Draw traffic with an exclusive 4-color, 3-page ad promoting your author signing sessions.

Tote Inserts - A cost-effective and highly visible vehicle to introduce your company branded products and information to all attendees.

Banners - Catch the eye of every attendee with beautiful 4-color graphics displayed on a highly visible banner located adjacent to registration, exhibit hall and General Sessions in McCormick Place.

Carpet Graphics – Welcome attendees as they enter the exhibit hall with a beautiful 4-color carpet graphic displaying your logo or product campaign. Invite them to visit by including your booth number!

Light Boxes - Are strategically placed in high traffic areas of the convention center. Lighted double-sided panels with your graphics ensure high impact to passers-by (36 15/16” wide x 84 13/16” high).

First-timer's Reception - Reach new attendees on a personal level by sponsoring a session of helpful tips on how to make the most of your first IRA.

Choose from a variety of sponsorship opportunities that meet your budget